CalledItAlpha

Privacy Policy

(as of June 13, 2025)

This is the privacy policy and privacy notice (the “Privacy Policy”) of the website located at calledit.ai (the “Website”) developed and maintained by the CalledIt team (“Company”). References to “us”, “we”, “our” and the “Team” shall refer to the CalledIt team and its legal entity and core team and all their successors, assigns, agents and representatives.

This Privacy Policy applies to all personal data that we hold about you as well as any personal data you may provide to us in relation to your rights and obligations regarding the same, in compliance with the British Virgin Island's Data Protection Act, 2021 (DPA), the European Union's General Data Privacy Regulation (GDPR) and other applicable privacy laws, rules and regulations (collectively, the “Privacy Laws”). This Privacy Policy applies to personal data collected, used, stored, disclosed and/or processed by the Company and is a binding and enforceable legal contract between you, an end user of the Website (hereinafter referred to as “you”).

By interacting with us (including use of the Website or any of its features), providing us with your personal data, submitting information to us or signing up for any newsletters or services offered by us, you shall be deemed to agree and consent to all terms and conditions in this Privacy Policy.

  1. COLLECTION OF PERSONAL DATA

    1.1. When you interact with us or use any service we provide, the personal data we may collect includes the following:

    1. 1.1.1. your personal information, including but not limited to your username, email address, mobile number and address;
    2. 1.1.2. know-your-customer (“KYC”) and due diligence information, including but not limited to government-issued identification documents (passport, driver's license, national ID), proof of address documentation (utility bills, bank statements), facial biometric data for identity verification, date of birth and nationality, occupation and source of funds information, transaction history and patterns, enhanced due diligence information for high-value accounts or transactions, and any other information required for compliance with anti-money laundering (“AML”) and counter-terrorism financing (“CTF”) regulations; and
    3. 1.1.3. information related to your use of social media platforms and services, including but not limited to your username, profile information, posts, messages, connections, groups, servers, and any other data made available to the Company through the social media platform and services;
    4. 1.1.4. your blockchain wallet address, which is a string of alphanumeric characters that serves as a unique identifier to a digital wallet in a particular blockchain network that is used to send and receive digital assets, such as cryptocurrencies, on a blockchain;
    5. 1.1.5. your purchase history and other information relating to transactions made through the Website;
    6. 1.1.6. information about your preferences and interests indicated in your account; and
    7. 1.1.7. information about your use of our websites and services, including cookies, IP addresses, browser type, your mobile operating system, statistics on page views and traffic to our website and other diagnostic data.

    1.2. Generally, we collect your personal data in the following ways:

    1. 1.2.1. when you submit forms relating to any of our products or services;
    2. 1.2.2. when you register for or use any of our services on websites owned or operated by us;
    3. 1.2.3. when you use or purchase our products or services;
    4. 1.2.4. when you request that we contact you;
    5. 1.2.5. when you request to be included in an email or other mailing list;
    6. 1.2.6. when you browse our website. Please see the Cookie Policy in Section 5 for more information;
    7. 1.2.7. when you submit your personal data to us for any other reason;
    8. 1.2.8. when you undergo our KYC and due diligence procedures, which may be triggered based on factors including but not limited to your account lifetime value, individual transaction amounts, transaction frequency, or other risk indicators as determined by the Company in its sole discretion and which may be modified from time to time; and
    9. 1.2.9. when third-party KYC service providers collect and verify your information on our behalf, subject to appropriate data protection agreements.

  2. USE OF PERSONAL DATA

    2.1. Your personal information is used only for the specific purpose(s) for which it was collected. Generally, we collect, use and disclose your personal data for the following purposes:

    1. 2.1.1. providing you with the products or services that were requested;
    2. 2.1.2. managing your account, to provide you access to different functionalities of the features in the Website made available to you as a registered user;
    3. 2.1.3. verifying and carrying out payments;
    4. 2.1.4. providing customer support;
    5. 2.1.5. analyzing and tracking data to determine the effectiveness of our content and to understand the activity of users;
    6. 2.1.6. providing ongoing information about products and services of the Company which may be of interest to you;
    7. 2.1.7. protecting and enforcing our contractual and legal rights and obligations;
    8. 2.1.8. investigating, addressing or defending against fraud, abuse or suspicious activity linked to or associated with you;
    9. 2.1.9. communicating changes to our policies and terms and conditions;
    10. 2.1.10. facilitating business asset transactions (which may include any merger, acquisition or asset sale) involving the Company; and
    11. 2.1.11. compliance with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by the relevant authorities.

    2.2. In addition to the specified purposes above, the Company may disclose, share, transfer your personal data or personal information for consideration and/or for commercial purpose with affiliated and unaffiliated third parties, including but not limited to business partners, advertisers, data brokers, marketing companies, analytics providers, AI companies and other commercial entities, without the necessity of additional notification or compensation.

    2.3. You may unsubscribe from receiving marketing materials at any time by clicking on the “unsubscribe” link in the email you receive or updating your preferences to indicate through which modes of communication and what kind of marketing communications you wish to receive.

    2.4. In order for us to provide information about certain products and services which may be of interest to you, we may analyze and rely on your overall interaction with us (such as but not limited to your shopping behavior on the website, your newsletter clicks or opening results, your web surfing activities, the newsletter types you are subscribed to, and your interactions with us).

  3. DISCLOSURE OF PERSONAL DATA

    3.1. Your personal data is kept private and confidential. Subject to applicable law, your personal data may be disclosed to the following third parties:

    1. 3.1.1. our related corporations, parent company, subsidiaries and affiliates;
    2. 3.1.2. service providers who provide services to us, such as payment processing, delivery, market research and/or technology service providers;
    3. 3.1.3. affiliates, partners, merchants and agents with whom we may jointly run promotions, contests, surveys, privileges, marketing programmes and other initiatives;
    4. 3.1.4. our professional advisors, such as lawyers and auditors;
    5. 3.1.5. anyone to whom we transfer or may transfer our rights and duties, such as in connection with an acquisition or sale involving the Company or its assets;
    6. 3.1.6. relevant government regulators or law enforcement agencies to comply with laws, rules or regulations imposed on us;
    7. 3.1.7. banks, credit card companies and their respective service providers;
    8. 3.1.8. KYC and identity verification service providers, including but not limited to identity document verification services, biometric verification providers, and sanctions screening databases;
    9. 3.1.9. regulatory authorities, financial intelligence units, and law enforcement agencies as may be required for us to comply with our AML/CTF reporting obligations; and
    10. 3.1.10 any other party to whom you authorize us to disclose your personal data.

    3.2. You understand and agree that once your personal data is transferred or sold to third parties, the Company shall no longer have any control over or responsibility for how such third parties subsequently use, process, store, or further transfer or resell such data.

    3.3. You agree and understand that the scope provided hereunder shall be to such extent, length and scope as may be necessary to achieve the purpose of the full transfer or sale of the personal data or personal information to a third party as discussed above.

  4. PROTECTION OF PERSONAL DATA

    We apply security measures such as encryption technology and firewalls in order to prevent the unauthorized use, alteration, loss, hacking and disclosure of our customer's personal data. However, neither the computer security system nor the Internet is entirely secure. You agree not to hold us responsible for any loss or damage incurred as a result of any unauthorized access or use of the data you submit to or receive from us through the Internet. We highly recommend that you should be careful to whom you disclose your account details to. The personal data you provide is stored on computer systems with limited access, encryption, or both.

  5. COOKIES

    We may use “cookies” to enhance user experience. “Cookies” are files that a website or its service provider transfers to your mobile device or computer's hard drive which enable the website's or service provider's systems to recognise your device or browser and capture and remember certain information. We use cookies to track information such as the number of pageviews, the number of users, frequency of use, duration of use and common entry and exit points into the website.

    If you do not agree to our use of cookies, you may disable cookies by configuring your browser or device settings. However, this may restrict your use of certain parts of the website.

  6. THIRD-PARTY LINKS, ANALYTICS AND RETARGETERS

    You may find links on the website which direct you to sites and services of a third party that may require you to share your personal data. You acknowledge that we do not control how these sites collect, use and share your personal data and you further acknowledge that these third party sites fall outside the scope of this Privacy Policy and are governed by their own respective privacy policies. We are not responsible for the activity or content of any third party site. You are advised to read the privacy policies of the respective third party sites you visit.

    Third parties may use cookies and tracking technologies to collect information about you when accessing the Website, potentially associating it with your personal information and tracking you across websites to deliver targeted advertising. We do not control these technologies or their use. For questions about ads or targeted content, contact the provider directly.

    We may employ third-party analytics services that use cookies, pixel tags, and similar tracking technologies to evaluate your usage, compile reports, and collect demographic and performance data. By accessing our Website, you consent to this data processing as permitted by law. For information about opting out from data collection by these third parties (where available), please visit their respective sites. Note that opting out may limit functionality of the Website and its features.

    We may also use third-party retargeting services that use cookies to show ads on other websites to previous visitors of the Website. Data collected through retargeting is processed according to this Policy, and by continuous use and access to the Website, you consent to this processing as permitted by law.

  7. ACCESS AND CORRECTION RIGHTS

    It is essential that the information you provide us with is true, accurate, current and complete. We rely on you to ensure that your personal data is accurate. You may notify us of any changes to your personal data held by us by sending us an email at support@calledit.ai.

    You may also send us an email at support@calledit.ai to request a copy of the following information: your information held by us, the purposes for which we process such information and the parties to whom such information has been shared with. You may be charged with a reasonable administrative fee for our processing of such a request.

  8. SPECIFIC DISCLOSURES AND NOTICES.

    We are required under Privacy Laws to provide you with certain disclosures and notices about how we collect, use, and share your “personal data,” as that term is defined under applicable laws (“Personal Data”).

    8.1. Specific Notice to California Residents (“CCPA Notice”).

    1. The California Consumer Privacy Act of 2018 (the “CCPA”) requires certain businesses to provide a CCPA Notice to explain how a company collects, uses, and shares Personal Data of California residents and the rights and choices offered regarding the handling of such data or information.

    2. 8.1.1. Privacy Practices. We will not sell your Personal Data or “personal information” as defined under the CCPA.

    3. 8.1.2. Privacy Rights. The CCPA gives individuals the right to request information about how the Company has collected, used, and shared your personal information and gives you the right to request a copy of any information that we may have stored or maintained about you. You may also ask us to delete any personal information that we may have received about you. The CCPA limits these rights, for example, by prohibiting us from providing certain sensitive information in response to access requests and limiting the circumstances under which we must comply with a request for deletion of personal information. We will respond to requests for information, access, and deletion only to the extent that we are able to associate, with a reasonable effort, the information we maintain with the identifying details you provide in your request. If we deny the request, we will communicate this decision to you. You are entitled to exercise the rights described above free from discrimination.

    4. 8.1.3. Submitting a Request. You can submit a request for information, access, or deletion to support@calledit.ai.

    5. 8.1.4. Identity Verification. The CCPA requires us to collect and verify the identity of any individual submitting a request to access or delete personal information before providing a substantive response.

    6. 8.1.5. Authorized Agents. California residents can designate an “authorized agent” to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming their authority.

    8.2 Additional Disclosures for European Union Data Subjects or Users

    1. 8.2.1. We will process your Personal Data for the purposes described above, as applicable. Our justifications and bases for processing your Personal Data include: (1) you have given consent to the process to us or our Service provides for one or more specific purposes; (2) processing is necessary for the performance of a contract with you; (3) processing is necessary for compliance with a legal obligation; and/or (4) processing is necessary for any legitimate interests pursued by us or a third party, and your interests and fundamental rights and freedoms do not override those interests.

    2. 8.2.2. Your rights under the GDPR include the right to: (1) request access and obtain a copy of your Personal Data; (2) request rectification or deletion of your personal data; (3) object to or restrict the processing of your Personal Data; and (4) request portability of your Personal Data. Additionally, you may withdraw your consent to our collection at any time. Nevertheless, we cannot edit or delete information that is stored on a particular blockchain. Information such as your transaction data, blockchain wallet address, and assets held by your address that may be related to the data we collect is beyond our control.

    3. 8.2.3. To exercise any of your rights under the GDPR, please contact us at support@calledit.ai. We may require additional information from you to process your request. Please note that we may retain information as necessary to fulfill the purpose for which it was collected and may continue to do so even after a data subject request in accordance with our legitimate interests, including to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

  9. AML DATA RETENTION

    Your KYC and due diligence information will be retained for the duration of your relationship with the Company and for a minimum period thereafter as required by applicable AML/CTF regulations, which may extend to five (5) years or longer following the termination of your account or last transaction. We may retain such information for longer periods where necessary for legal, regulatory, or legitimate business purposes.

  10. WITHDRAWING CONSENT

    You may opt out of the collection, use and disclosure of your personal information for any of the above stated purposes (including receiving marketing materials) at any time by emailing us at support@calledit.ai. We will respond to your request as soon as reasonably possible. Please note that for certain purposes, your withdrawal of consent may prevent us from continuing to provide you with our products and/or services through this website. Kindly also note that withdrawing your consent for any purposes stated above does not affect our right to collect, use or disclose personal information where consent is not required for such collection, usage or disclosure under applicable laws.

  11. CHANGES TO OUR PRIVACY POLICY

    We reserve the right to make changes/updates to this Privacy Policy without giving you prior notice. You are responsible for keeping track of the changes made to the Privacy Policy. Your continued access or use of the Website or the features shall constitute your agreement to be bound by any such changes to this Privacy Policy.

  12. CONTACT INFORMATION

    If you have any questions relating to your personal information or our Privacy Policy, please contact us at support@calledit.ai indicating the nature of your query in the subject header.